Privacy Policy

Effective date: October 28, 2026 · Last updated: October 28, 2026

Your privacy matters to us. In short: we collect only what we need, we never sell it, and we do not share mobile information or SMS opt-in data with third parties for marketing.

1. Who we are and what this policy covers

This Privacy Policy explains how Trowelo, a brand of The Nelson M Group LLC ("Trowelo," "we," "us," or "our") collects, uses, shares, and protects personal information when you visit trowelo.com (the "Site"), submit a form, sign up for email or text-message updates, or contact us (together, the "Services"). The Nelson M Group LLC is the business responsible for your personal information.

Trowelo is an information service that helps homeowners learn about planning home improvement projects, understanding project costs, choosing a contractor, and related topics, and lets them opt in to updates. Trowelo is not a contractor, broker, lender, or referral service, and is not affiliated with, endorsed by, or sponsored by any contractor, manufacturer, retailer, lender, or government agency. We do not perform, supervise, or arrange construction or repair work, we do not provide quotes, estimates, or bids, we do not sell leads or connect you with contractors, and we do not provide professional, legal, tax, or financial advice.

By using the Services, you acknowledge this Policy. If you do not agree with it, please do not use the Services.

2. Information we collect

Information we do not want. Please do not send us Social Security numbers, account passwords, tax or income documents, payment card or bank details, or driver's license numbers through our forms or by text. We do not need them, and we do not knowingly collect them.

3. How we use your information

• To provide the Services you request, such as sending you general information about planning home improvement projects, understanding costs, and choosing a contractor.
• To send the email and text messages you opted in to, including confirmations, reminders, and (if you separately agreed) promotional messages.
• To honor your choices, including opt-outs, unsubscribes, and privacy requests.
• To keep records of your consent, as required or recommended under laws and carrier rules for text messaging.
• To respond to your questions and provide support.
• To operate, secure, and improve the Site, and to prevent fraud, spam, and abuse.
• To comply with legal obligations and enforce our Terms & Conditions.

We do not use your information to make decisions that produce legal or similarly significant effects about you, and we do not make credit, loan, insurance, or eligibility determinations about you.

4. How we share information

We do not sell your personal information. We do not "share" it for cross-context behavioral advertising.

No sharing of mobile information for marketing. We do not share your mobile phone number, text-message opt-in data, or consent records with third parties or affiliates for their marketing or promotional purposes. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text-messaging originator opt-in data and consent are not shared with any third parties except as described in this section.

No sharing with contractors, lenders, or other organizations. We do not sell, rent, or share your personal information, including your name, contact details, ZIP code, or project details, with contractors, home improvement companies, lenders, retailers, lead-generation companies, or other third parties for their marketing, and we are not paid by anyone for your information. Your Trowelo text consent covers Trowelo only.

We share information only in these limited situations:

• Service providers. Vendors that act on our behalf and under contract, such as website hosting, email delivery, customer-relationship software, form processing, and SMS platforms and the carriers or aggregators that deliver text messages. They may use your information only to provide services to us, and not for their own marketing.
• Legal and safety. When required by law, subpoena, or legal process, or to protect the rights, safety, and property of you, us, or others.
• Business transfers. If The Nelson M Group LLC is involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this Policy. Mobile opt-in data will not be transferred to a buyer for its own marketing without your consent.
• De-identified or aggregate data. We may use information that cannot reasonably identify you for analysis and reporting.

5. Text messaging (SMS)

If you opt in, we send text messages for the program Trowelo Project Tips. We use your mobile number only to send those messages and to administer the program. See our SMS Terms for message types, frequency, costs, and how to opt out.

• Text consent is optional and is not a condition of purchase or of using the Services.
• Informational and promotional consents are collected separately via two unchecked boxes.
• Reply STOP at any time to opt out. Reply HELP for help.
• Message frequency varies. Message and data rates may apply.

6. Cookies, analytics, and similar technologies

We use only the cookies and similar technologies needed to operate the Site and keep it secure. Fonts and images are served from our own site rather than from third parties. We do not use advertising or cross-site tracking cookies.

If we enable privacy-focused analytics in the future (for example, counts of page views), we will use it only to understand how the Site performs, and we will update this section. You can control cookies through your browser settings. We honor the Global Privacy Control (GPC) signal as a request to opt out of sale or sharing where applicable. Because we do not sell or share personal information, there is nothing further to opt out of.

7. Your choices

• Text messages: reply STOP to any text.
• Email: use the unsubscribe link in any email or write to [email protected].
• Update or correct your information: contact us at the address below.
• Delete your information: ask us, and we'll delete it unless we need to keep it for the reasons described under "Retention."

Opting out of one channel does not opt you out of others. Tell us if you'd like to opt out of everything.

8. Retention

We keep personal information only as long as needed for the purposes in this Policy, including to honor opt-outs and to meet legal and recordkeeping obligations. As a general guide:

• Contact details and preferences: until you ask us to delete them or you have been inactive for 24 months, whichever comes first.
• Text-message consent records and opt-out records: kept for at least 4 years after your last interaction, so we can show you consented and honor your opt-out.
• Support messages: up to 3 years.
• Server logs: up to 12 months.

When no longer needed, we delete or de-identify information.

9. Security

We use reasonable administrative, technical, and physical safeguards, including encryption in transit (HTTPS), access controls, and vendor due diligence. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Text messages are not encrypted, so we ask that you never reply with sensitive personal or financial information.

10. Your privacy rights (California and other states)

Depending on where you live (including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia), you may have the right to:

• Know and access the personal information we hold about you, and the categories of sources and recipients.
• Correct inaccurate information.
• Delete your personal information, subject to legal exceptions.
• Port your information in a usable format.
• Opt out of the sale or sharing of personal information, targeted advertising, and profiling. We do none of these.
• Limit the use of sensitive personal information. We do not intentionally collect sensitive personal information.
• Not be discriminated against for exercising your rights.

How to make a request

Email [email protected] with the subject "Privacy Request," or write to us at the address below. We will verify your identity by matching information you provide against what we hold, and we respond within 45 days (we may extend once by up to 45 more days with notice). An authorized agent may submit a request on your behalf with your written permission. If we deny a request, you may appeal by replying to our decision, and you may contact your state attorney general.

California disclosures

In the past 12 months we have collected the categories of information listed in Section 2 for the purposes listed in Section 3, and disclosed them only to service providers (Section 4). We have not sold personal information for money or shared it for cross-context behavioral advertising. California residents may also request information about disclosures of personal information to third parties for their direct marketing purposes (California "Shine the Light" law). We make no such disclosures. We do not knowingly sell or share the personal information of anyone under 16.

Nevada

Nevada residents may submit a request to opt out of the sale of covered information. We do not sell covered information.

11. Children's privacy

The Services are intended for adults 18 and older, such as homeowners and renters planning home projects. If you are under 18, please ask a parent or guardian to use the Services. We do not knowingly collect personal information from anyone under 18, and we do not direct our Services to children. If you believe a child has given us personal information, contact us and we will delete it.

12. Consent to communications and the TCPA

We send marketing or informational text messages through automated technology only after you give prior express consent (and, for promotional messages, prior express written consent) by checking the applicable unchecked box on our forms. Your consent is not required to use the Services or to buy anything, and you can revoke it at any time by replying STOP, or by any other reasonable means, such as emailing [email protected]. We honor opt-out requests promptly. Your phone number will be used only for the purposes described in this Policy and the SMS Terms.

We comply with the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, and the carrier code of conduct, and we keep consent records as described above.

13. Third-party links

Our Site may link to other sites, including government and building-department websites, manufacturers, retailers, and consumer resources. We do not control them and are not responsible for their privacy practices. Please read their policies.

14. U.S. operations

The Services are intended for people located in the United States, and information is processed in the United States. If you use the Services from elsewhere, you do so at your own initiative and are responsible for local law.

15. Changes to this policy

We may update this Policy from time to time. We will change the "Last updated" date above, and if changes are material we will give notice by email or on the Site. Where required by law, we will ask for your consent again.

16. Contact us

Questions, requests, or complaints about privacy? Contact us: